Allison Cassing

User Researcher


Prior to joining H2R Product Science, Allison was a senior product manager at Newsela where she built product for students and teachers based in qualitative and quantitative research findings.

Before Newsela, Allison led the reporting product team at MediaMath. As reporting product lead she worked closely with users, designers and engineers to build the reporting interface and data pipes behind it. She has a deep interest in user experience and motivation.

Before joining the world of product and software development, Allison studied economics and statistics at the University of Chicago and worked as a research assistant at the Federal Reserve Board of Governors. She can be spotted sitting behind Ben Bernanke in congressional hearings circa 2010.


I love learning about people--how and why they do what they do.

Just For Fun

Allison is an avid baker and cookbook accumulator.

Meet Our Team

The Product Science Group is made of passionate product leaders with decades of experience across startups and enterprises.

Adam Thomas

Product Management Coach

Adam Thomas, a seasoned product professional with over 15 years of experience, balances customer needs, team dynamics, and organizational goals, leading transformative initiatives and empowering product teams through workshops and education to foster collaboration and data-driven decisions.

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Milene Mondek

Data and AI Product Manager

Milene is a Data and AI Strategy Professional with a Master’s degree in Applied Mathematics. She has extensive experience in technical roles and leading AI product development at digital banks and startups to enhance user engagement and customer satisfaction.

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Allison Cassing

User Researcher

Allison is a user researcher with over a decade of product management experience focused in data and insights at growth-stage startups MediaMath and Newsela. She has a deep interest in user experience and motivation.

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